This is a bit of a detour from the fashion industry, but has a strong business message to deliver. I saw this video on Youtube this morning as I was putting on my work playlist to get my groove going for the day. Now usually I wouldn't hesitate to click the "skip" button after the painful 5 seconds they make you wait for most adds, especially when the add that runs for over 4 minutes. This time however I felt compelled to sit and watch, and I'm glad I did.
I'm not going to get into too much detail about the video, but the long and short of it is that comedian Nathan Fielder essentially created a business that sells coffee and pastry's. Nothing special there, except that the business uses a familiar logo and name, Starbucks Coffee, or in this case "Dumb Starbucks Coffee". My first question was of course, "how do they get away with the obvious legal ramifications of using one of the most recognized logos in the world? Apparently this unique shop is categorized as an art gallery and can get away with using the coffee giant's logo and name so long as it is used for the purpose of parodying Starbucks itself. Who knew?
What's more, the little coffee shop became an overnight sensation, with lines around the corner, and even people reselling the novel "Dumb Starbucks" coffee cups online for hundreds of dollars. What can we learn from this as current and future leaders of the apparel industry? I think it's that no idea should be considers inferior or dumb before it has been attempted. Sometimes the most unlikely and outright insane ideas turn out to become the biggest successes. If you have an idea, try it out, and let no one tell you that it's dumb or impossible. Who knows... "dumb" could be exactly what people are looking for.
Check out the original video on Youtube to learn more: